Five tips for authors self-publishing for the first time

It’s never too early to start marketing your book
Work on establishing your author brand before you’ve finished your work in progress. Selling a book is more difficult than writing and producing it. The book market is saturated (and full of celeb “authors”), so you need to plan a sales strategy from the get-go. Use social media and also set up a newsletter. Building a community of loyal readers is so important and will pay off in the long run.
This advice is also useful for authors going down the traditional route as publishers (yes, even the Big 5) rely more on authors doing their own publicity.
Don’t leave searching for an editor until the last minute
I make my living as a freelance editor and the money I earn pays the bills, keeps a roof over our heads, and ensures Thorin the corgi always has a full tummy. For that reason, I plan and book up my diary months ahead so we don’t end up on the street! If you’re going to publish a book, you also need to plan in advance. If you want your copyedit to start in March, it’s no good getting in touch with me in March as I’ll probably not be available. Start the search for your editor early to avoid disappointment as the majority of reputable editors will have full diaries.
Don’t underestimate the power of a good cover
Readers do judge a book by its cover. It’s the first thing they see so your book has to make a great initial impression. It will literally be competing with millions of other books, so this is an area it’s worth investing in. Without meaning to be rude or disrespectful, you can often tell a book has been self-published by its cover and, as wrong as it is, it will put people off. At the end of the day, you need to turn browsers into buyers, it’s as simple as that. If your graphic design skills are crap (like mine), please don’t try to knock up a cover yourself.
Save up
Publishing a book is an expensive endeavour if you want to do it in such a way that your book stands up against its traditionally published counterparts. Editing, cover design, formatting, the purchase of ISBNS, etc. all adds up, so put money aside while you’re writing.
Have realistic expectations
Don’t go into self-publishing thinking you are going to make loads of money from your first book. The reality is, you may not make any money initially. Or even from your second book. This also relates back to the first point and you have to go into self-publishing thinking of it as a business. All businesses take time to get off the ground and self-publishing is no different.
I may have put you off and that is not my intention at all, however, I pride myself on being realistic and honest with authors setting out on their self-publishing journey. These are all things I would urge you to consider before you take the hard but wonderful leap.









